BRD · Branding & Strategy
The decisions that make everything else easier.
Positioning, voice, and visual identity clarified up front, so your website, ads, and content all sound like the same business.
What you get
The foundation everything else builds on
Positioning statement
A clear answer to what you do, for who, and why it's different: the thing most businesses never write down.
Visual identity
Logo, color, and type direction that holds up across a website, social, and print.
Voice & messaging guide
How your business talks, in a document your team can actually use.
Strategy roadmap
What to prioritize first based on your goals and budget, not a generic checklist.
Who this is for
Your brand looks different everywhere it shows up
Businesses that are inconsistent everywhere they show up (a different logo here, a different tone there), or who are starting from scratch and want to get it right the first time.
How I work on this
Three stages, one point of contact
Discovery session
A working conversation about your business, competitors, and goals.
Define the identity
Positioning, voice, and visual direction, presented as a working set, not a mood board.
Roll it out
Apply the identity to your actual site, social, and ads, so it's not just a document.
Who you'd be working with
I'm Francis, and I'm the one you'll be talking to throughout. I ask the hard questions in discovery, guide the identity work, and make sure it actually gets used, not handed off to a rotating cast of account managers. If that kind of direct involvement is what you're after, let's talk.
Let's grow
Ready to sound like one business everywhere?
Tell me where things feel inconsistent. I'll reply from this inbox myself. No forms, no filters.
Email francismarketingandco@gmail.com